Sensical Design & Communication is a small graphic design firm in Washington, DC, specializing in publication design for non-profits and financial-services companies.

Graphic Design, Washington DC, Publication Design, Print Design, Web Design, Book Design, Creative Strategy, Sustainability, Consulting

Sensical Design & Communication is a premier provider of graphic design, publication design, and web design to Washington, DC. We have provided professional, affordable services to the following clients:

Among Washington DC graphic design firms, Sensical Design leads the way as a print design, web design and creative strategy firm located in the Capitol Hill area of Washington DC. We provide a full range of creative strategy and graphic design services for corporate branding projects, print collateral, advertising, marketing, book design, magazine design, and web site development. Top Shelf Design is led by owner and founder Daniel Kohan. We can deliver an exceptional level of customer service and outstanding results. Call today at (202) 546-8049 or email info@sensicaldesign.com to learn more about how Sensical Design can bolster your look and your bottom line.

The following terms are commonly used to describe our services:

  • Graphic Designer
  • Graphic Design Company
  • Web Design
  • Web Site Design
  • Web Development
  • Logo
  • Corporate Identity
  • Brochure Design
  • Non-Profit Design
  • Nonprofit Design
  • Financial-Services Design
  • Annual Report Design
  • Business Card Design
  • E-newsletters
  • Marketing
  • Publication Design
  • Book Design
  • Book Covers
  • Magazine Design
  • Sustainable Design
  • Green Design
  • Annual Report Design
  • Print Collateral
  • Drupal and Wordpress Design
  • Information Graphics
  • Copywriting

Sensical Design provides Graphic Design and Web Design to the following local areas:

  • Graphic Design Alexandria, VA
  • Graphic Design Arlington, VA
  • Graphic Design Fairfax, VA
  • Graphic Design Reston, VA
  • Graphic Design Herndon, VA
  • Graphic Design Springfield, VA
  • Graphic Design Bethesda, MD
  • Graphic Design Columbia, MD
  • Graphic Design Silver Spring, MD
  • Graphic Design Annapolis, MD
  • Graphic Design Baltimore, MD
  • Graphic Design Loudoun, VA
  • Graphic Design Capitol Hill
  • Graphic Design Penn Quarter
  • Graphic Design Georgetown
  • Web Design Arlington, VA
  • Web Design Fairfax, VA
  • Web Design Reston, VA
  • Web Design Herndon, VA
  • Web Design Springfield, VA
  • Web Design Bethesda, MD
  • Web Design Columbia, MD
  • Web Design Silver Spring, MD
  • Web Design Annapolis, MD
  • Web Design Baltimore, MD
  • Web Design Loudoun, VA
  • Web Design Capitol Hill
  • Web Design Penn Quarter
  • Web Design Georgetown

CaCCR Logo Project

CaCCR logo redesign

We’ve recently completed a logo redesign for a nonprofit, the California Coalition for Civil Rights. CaCCR is a statewide alliance of civil rights organizations, activists, educators, lawyers, and advocates. Their existing logo (top) was a generic map of California matched with a wide, industrial-looking typeface. They wanted something that spoke more directly to their mission as a civil rights organization concerned with equal justice for Californians. At the same time, they wanted to place more emphasis on the acronym CaCCR, rather than their long name. We presented several options, and they chose the faces in profile image shown here.

According to Rabia Shirazi of Realize Ink, who managed this project, “Dan did an outstanding job for the client and now I’m working with him directly for my own shop. He’s talent and smarts and creativity rolled in one. Not to mention he’s super great to work with–first designer I’ve ever worked with that delivered ahead of time and went above and beyond for my client!!”

 

New Red Cell Books

Book covers for Red Cell Publishing

We’ve recently completed two books for the same client, Red Cell Publishing, for which we recently won an award. The first, Iran’s Dirty Banking, delves into the Iranian government’s attempts to skirt monetary sanctions, and names the foreign and U.S. banks that are helping them do it. It contains approximately 100 pages of complex tables and was designed and laid out in just three weeks. The second, On the Trail of Terror Finance, is a companion to Tainted Money, a primer on money laundering, this time aimed directly at law enforcement. The covers for both of these were designed to pick up typographic elements of the Tainted Money cover, in order to create a consistent house style without sacrificing their individual voices. They’re printing now and will be available on Amazon shortly.

“I am very happy with the end product,” said John Cassara, coauthor of On the Trail of Terror Finance. “Dan listens to his clients. He is professional, innovative, responsive, on-time, and a delight to work with.”

 

Ruka Press Signs Author Joan Maloof

Our sister company, Ruka Press, has signed its first author, Dr. Joan Maloof. The details are over on that site. We’re starting up the design of the book now, so watch for updates here over the next couple of months.

 

Tainted Money Cover Wins Award

The cover we designed last year for Avi Jorisch’s book Tainted Money, highlighted here, has won an award in the Washington Book Publishers’ annual Design and Effectiveness competition. The cover won Best in Class in Typographic Covers, Commercial Publishers. This is our second win in this competition in three years. We’re very grateful for this recognition from our peers, and thankful to Avi for his trust in us.

The awards ceremony will be June 10. Details are on the Washington Book Publishers website. You can see the cover and lots of other design in our portfolio.

 

Some Thoughts for Earth Day

Mountaintop removal in Harlan, Kentucky

Online media may be less green than print, thanks to mountaintop removal. Photo by Unanimousgraphics / CC BY 2.0

For the 40th anniversary of Earth Day today, we wanted to share a few thoughts about sustainability and print design.

One of the more visible signs of “sustainability thinking” in our daily lives is the effort by companies to reduce the amount of paper we, their customers, receive. Banks, utilities, and the like, for example, have been encouraging people to switch to paperless statements and online billing “for the sake of the environment.” And we’ve all seen the common email tagline, “Please consider the environment before printing this message.”

But paper and printing have gotten a bad rap here. In fact, digital media can be just as much of an environmental problem, if not more. Why? Much of the electricity used to power the data centers where the Internet lives is derived from coal, one of the greatest contributors to global warming. And the mountaintop removal system of coal extraction widely used in Appalachia is directly responsible for deforestation (another global warming trigger), biodiversity loss, and pollution of rivers and streams. (We’re indebted to Don Carli for his excellent work on this issue. See “Is Digital Media Worse for the Environment Than Print?”)

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